Best Sony Camera Deals - Top 10 in January 2026
Last Update: 31. January 2026
1
Best Choice
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
SONY
- CAPTURE YOUR SUBJECTS IN FINE DETAILS Freeze action in low light with the 26MP Exmor R sensor and BionZ XR processor. Create true-to-life images or apply your own style with adjustable pre-sets. Never miss the opportunity to capture the right moment with fast continuous shooting up to 11 Fps and a wide array of Sony Native APS-C lenses.
- EFFORTLESS TRACKING WITH AI POWERED AUTOFOCUS Experience easy subject focus with AI-powered autofocus. The dedicated AI processing unit ensures fast and accurate tracking. Analyze subject pose and toggle between subjects seamlessly. Transition to full-time DMF and explore focus bracketing for high-resolution photography.
- SHOOT YOUR CONTENT IN 4K The Sony Alpha 6700 inherits the best features from our Cinema Line cameras, delivering 4K recording downsampled from 6K quality at up to 30p (10bit, 4:2:2) and 4K slow motion up to 120p. With Active stabilization, S-Cinetone/S-Log3 profile, and AI-powered auto framing, it's the perfect tool for cinematic footage on the go. Enjoy stability in any situation with Active mode and pro features like breathing compensation, LUT preview, and quick video Fn menu.
- COMPACTNESS WITHOUT COMPROMISE Designed for adventures, the Alpha 6700 is compact and lightweight. Enjoy a full-touch rotating screen, clear electronic viewfinder, and an additional front dial for intuitive shooting. Its dust and moisture resistance, along with a magnesium alloy shell, ensures durability in any environment.
- EASILY SHARE WITH EVERYONE Unleash limitless creativity with the Alpha 6700. Experience exceptional image quality and stunning bokeh with a wide range of lenses. Seamlessly connect to your smartphone via the Creators' App for stable image transfer. Transform the camera into a high-quality 4K webcam for online meetings and streaming. Utilize Sony's Creators' Cloud platform for collaborative production.
| Colour | Brand | Weight |
| Black | Sony | 493 g |
£1,42900
2
Best Value
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Sony
TODAY 25% OFF!
£769.00
(25% DISCOUNT!)
- CONTENT CREATION IN MIND: This Sony vlogging camera features quick and intuitive vlogging operations with a touch capable swivel screen, tally light, Face autoexposure to keep your face bright in dim light and a bokeh switch to blur the background.
- ENDLESS CREATIVITY: With 60+ compatible Sony lenses available for this vlogger camera, explore new ways to change the look of your content on top of your SELP1650 kit lens
- NEXT LEVEL 4K VIDEO: The large (24.2 MP APS-C type) sensor on this compact camera lets you record outstanding 4K (up to 30p) and Full HD slow motion (up to 120P) with good low light capabities and more bokeh to blur the background.
- FOCUS ON THE IMPORTANT THINGS: Keep your video in focus while recording in 4K with the Real-time Eye AF system to track your subject's eye. For product reviews, activate the Product showcase mode for quick and accurate transition when showing objects at the camera.
- RECORD HIGH SOUND QUALITY: Make your voice heard even in windy conditions with a directional microphone and windshield (included) for your vlogger kit or take full advantage of the Digital audio interface by attaching a Sony-compatible external audio device.
| Colour | Brand | Weight |
| Black | Sony | 299 g |
£57520
RRP: £769.00
-25%
3
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Sony
- RESPONSIVE AUTOFOCUS: rely on Real Time tracking and Eye AF (human/animal) to keep your subject sharp in any situation
- BREATHTAKING IMAGE QUALITY: 24 Mp full frame sensor paired with high ISO capabilities to deliver outstanding images even in low light
- PROFESSIONAL VIDEOMAKING: Full-pixel readout with no pixel binning for high-resolution 4K HDR movie recording
- STEADY SHOOTING: 5-axis optical image stabilisation for stills and movies to compensate camera shakes
- IDEAL FOR: advanced users who want a compact everyday lens
| Colour | Brand | Weight |
| Black | Sony | 652 g |
£1,34900
4
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Sony
- Large 24.2MP APS-C Exmor CMOS Sensor and fast BIONZ X processor
- 4K Movie oversampled from 6k w/ full pixel readout, no pixel binning
- Product Showcase Setting transitions focus from face to object
- Background Defocus button instantly toggles between defocus effect on/off
- Easy live streaming w/ single USB cable and no extra hardware/software
| Colour | Brand | Weight |
| Black, ZV-E10K | Sony | 830 g |
£59900
5
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Sony
- WORLD’S FASTEST AUTOFOCUS: Achieves 0.02-second AF acquisition with 425 phase-detection and 425 contrast-detection points, covering approximately 84% of the image area for precise, reliable focus.
- ADVANCED REAL-TIME EYE AF AND TRACKING: Includes Sony’s AI-based object recognition for Real-Time Eye AF and Real-Time Tracking, keeping human and animal subjects sharply in focus in both photos and videos.
- IDEAL FOR VLOGGERS AND CONTENT CREATORS: High-resolution 4K HDR movie recording, Fast Hybrid AF for video, and a 180-degree fully tiltable LCD touchscreen allow creative flexibility and versatile shooting angles.
- HIGH-SPEED CONTINUOUS SHOOTING: Capture fast action with up to 11 fps mechanical shutter or 8 fps silent shooting, with continuous AF/AE tracking to ensure critical moments are never missed.
- EXCEPTIONAL IMAGE QUALITY: Powered by a 24.2MP APS-C Exmor CMOS sensor and the latest-generation BIONZ X image processor, delivering sharp, detailed images and superior low-light performance.
| Colour | Brand | Weight |
| Black | Sony | 403 g |
£79900
6
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Sony
- Created with content creation in mind The features of this vlog camera from Sony offer quick and intuitive operation with a touch-sensitive, side-tilting screen, automatic exposure that automatically captures faces and always illuminates them well, and a bokeh button that can be used to focus or blur the background.
- Creativity knows no bounds With more than 60 compatible Sony Lenses available for this vlog camera, discover new ways to shape the look of your content and improve the quality of the results.
- 4K video on a new level The large (24.3 MP APS-C type) sensor of this compact camera enables outstanding 4K (up to 30p) and Full HD slow-motion (up to 120P) recordings with professional bokeh background effect and clear details even in difficult lighting conditions.
- Keep an eye on the most important Keep focus while shooting in 4K with the real-time eye autofocus system. For product reviews, activate Product Showcase mode, which immediately focuses on the subject you want to present, even with quick changes.
- Excellent sound quality Make your voice heard with the 3-capsule directional microphone with windshield (included), which picks up your voice clearly and with less wind noise. Or take full advantage of the digital audio interface by adding a Sony -connect a compatible external audio device.
- We recommend that you perform a software update
| Colour | Brand | Weight |
| Black | Sony | 299 g |
£54900
7
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Sony
- Wide zoom range that covers 24-200mm and superior speed performance. Continuous shooting at up to 20fps, the camera tracks subjects with AF/AE calculations at up to 60 times per second.
- Real-time Eye AF for both stills and movies. It's even possible to focus on either the left or the right eye of your subject. Great for portrait shots of people or animals.
- High quality 4K video with Real-time tracking AF, Real-time Eye AF and enhanced video capturing features
- The CMOS image sensor and the latest BIONZ X image-processing engine enable high AF speed and 357-point focal-plane phase detection AF.
- One-push EVF, 180-degrees tiltable LCD monitor and microphone terminal.
| Colour | Brand | Weight |
| Black | Sony | 450 g |
£1,04900
8
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Sony
- FAST AND PRECISE AUTOFOCUS: rely on 0.02s AF, Real Time tracking and Eye AF to keep your subject sharp in any situation
- CARRY IT EVERYWHERE: With its ultra compact and lightweight design the A6100 is ideal for both travel shooting and vlogging
- CAPTURE DECISIVE MOMENTS: Up to 11fps continuous shooting with AF/AE tracking
- CAPTURE CREATIVE ANGLES: easily frame up your subject when shooting from low or high angles with the tilting touch monitor
- IDEAL FOR: starters who wants a compact everyday lens (Sony 16-50mm) and an additional zoom (Sony 55-210mm) to capture sports and nature
| Colour | Brand | Weight |
| Black | Sony | 396 g |
£62900
9
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Sony
- PROFESSIONAL CREATIVE FREEDOM: Shoot high-quality 4K content at up to 60 frames per second oversampled from 6K for even more detail and outstanding definition. Get more creative expression in post-production with 10-bit 4:2:2 colour sampling, S-Log 3 Picture Profile, and XAVC S-I (All-Intra) recording format.
- FAST, EASY WORKFLOW FOR CONTENT CREATION: Output cinematic content straight from this 4K camera with S-Cinetone Picture Profile, Cinematic Vlog settings, or by applying a variety of Creative Looks to both your photos and videos. Get rock stable footage with the improved Active Mode and eliminate the breathing of the lens distance when changing focus thanks to Focus Breathing compensation.
- CAPTURE YOUR SUBJECTS IN FINE DETAIL: Freeze the action in low light with the 26MP Exmor R sensor and BionZ XR processor. Never miss the opportunity to capture the right moment with fast continuous shooting up to 11 fps and more than 70 compatible Sony lenses from wide-angle to telezoom.
- FOCUS ON THE IMPORTANT THINGS: Keep your subject in focus while recording in 4K with the upgraded Real-time Eye AF system working on humans, animals, and birds. The Bokeh Switch helps you quickly defocus the background or bring everything into focus, and for product reviews, you can activate the Product Showcase mode for quick and accurate transitions when showing objects to the camera.
- RECORD HIGH SOUND QUALITY: Make your voice heard even in windy conditions with the upgraded internal directional microphone or take full advantage of the Digital audio interface by attaching Sony Mi Shoe microphones. From streaming to outdoor or interviews, there is a microphone compatible with ZV-E10 II that will meet your audio needs.
| Colour | Brand | Weight |
| Black | Sony | 540 g |
£99900
10
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Sony
TODAY 24% OFF!
£1,450.00
(24% DISCOUNT!)
- RESPONSIVE AUTOFOCUS: rely on Real Time tracking and Eye AF (humananimal) to keep your subject sharp in any situation
- BREATHTAKING IMAGE QUALITY: 24 Mp full frame sensor paired with high ISO capabilities to deliver outstanding images even in low light
- PROFESSIONAL VIDEOMAKING: Full-pixel readout with no pixel binning for high-resolution 4K HDR movie recording
- STEADY SHOOTING: 5-axis optical image stabilisation for stills and movies to compensate camera shakes
- EXTENDED BATTERY LIFE: Large Z battery capacity for continued shooting sessions
| Colour | Brand | Weight |
| Black | Sony | 650 g |
£1,09900
RRP: £1,450.00
-24%
* the possibly used term "best" etc. refers only to our possibly subjective personal opinion.
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Disclaimer:
1. The prices shown may have risen since the time we last updated them.
2. The actual price of the product on the seller’s site at the time of purchase will govern the sale.
3. It is not technically possible for the prices displayed above to be updated in real-time.
More information and FAQs about the featured Sony Camera in this comparison:
Technical Details
| Colour | Black |
| Brand | Sony |
| Weight | 493 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Sony |
| Weight | 299 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Sony |
| Weight | 652 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black, ZV-E10K |
| Brand | Sony |
| Weight | 830 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Sony |
| Weight | 403 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Sony |
| Weight | 299 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Sony |
| Weight | 450 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Sony |
| Weight | 396 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Sony |
| Weight | 540 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Sony |
| Weight | 650 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
General information you should know about Sony Camera:
Are you in the market for a new camera? Look no further than Sony! Sony cameras have been a favorite among photographers and videographers for years, and for good reason. With its cutting-edge technology, exceptional image quality, and a wide range of features, Sony cameras are a top choice for both amateurs and professionals alike. In this article, we will provide an overview of Sony cameras and highlight some of their key features. By the end, we hope to convince you to make Sony your next camera purchase.
One of the most notable features of Sony cameras is their advanced sensor technology. Sony boasts some of the best sensors in the industry, allowing for outstanding image quality and low-light performance. Whether you're capturing breathtaking landscapes or fast-paced action shots, Sony cameras will deliver stunningly sharp and detailed images. The superior sensor technology also ensures vibrant colors and accurate skin tones, making your photos come to life.
Another advantage of Sony cameras is their wide selection. From compact point-and-shoots to high-end professional cameras, Sony offers a range of options to suit every need and budget. If you're a beginner looking to dip your toes into photography, Sony's entry-level models provide user-friendly interfaces and automatic shooting modes. For the more advanced users, Sony's mirrorless cameras offer interchangeable lenses, allowing for greater flexibility and creative possibilities.
Sony is also leading the way when it comes to video capabilities. Their cameras are renowned for their exceptional video quality, offering high-resolution footage with minimal noise. Whether you're a vlogger, filmmaker, or just someone who loves capturing special moments on video, Sony cameras will exceed your expectations. With features like in-body image stabilization and fast autofocus, filming smooth and steady shots has never been easier.
Furthermore, Sony has a strong ecosystem of lenses and accessories to complement their cameras. This means that as you grow as a photographer, you can invest in additional equipment without having to switch camera systems. Sony lenses are known for their sharpness, versatility, and a wide selection of focal lengths, ensuring that you have the perfect lens for any situation.
In conclusion, Sony cameras offer exceptional image quality, advanced features, and a wide range of options to cater to all photography needs. Whether you're a beginner or a professional, Sony has a camera that will suit your style and budget. With their cutting-edge technology and renowned video capabilities, Sony cameras should be at the top of your shopping list. So why wait? Take the leap and join the Sony camera community today!
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